Meet Samiha Yunus

Samiha Yunus is a highly qualified and experienced professional in the field of social development and policy. With a Master’s degree in Social Policy from the University of Ghana, she brings a wealth of knowledge and expertise to her work. Over the past ten years, Samiha has dedicated her career to serving rural women and underprivileged girls, working to improve their lives and empower them to reach their full potential.

Before her role at The Or Foundation, Samiha worked as a Program Assistant in the UNFPA/UNICEF Joint Program on FGM. In this role, she gained valuable experience implementing social interventions to address the challenges women and girls from rural Ghana face. Samiha’s interest in how behavioural science can influence social work has led her to pursue new and innovative approaches to social work.

Samiha Yunus is the founder of the ILMIHA, a research institute with a behavioural insight lab where they apply behavioural science to unlock data gaps needed to tackle social issues such as kayayei known as head potters, health equity, and uplift people beyond the poverty line through the application of data-driven initiatives that promote sustainable solutions.

Samiha’s ultimate career goal is to establish new and effective social work procedures that depart from traditional, business-as-usual approaches. She believes these new forms should be technology-oriented, scalable, and measurable, allowing for quantifiable outcomes and social impact to be determined.